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Managerial Economics

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CONTENTS

Preface

PART A. ECONOMICS AND DECISION MAKING
Chapter 1. The Economic Nature of Decision Making
-- Appendix 1A. Forms of Enterprise Organization
Chapter 2. The Goals of the Enterprise
Chapter 3. Economic Method and Modeling
Chapter 4. Modeling the Decision Context
--Appendix 4A. Inferences about Regression Models

PART B. TOOLS OF ANALYSIS
Chapter 5. The Analysis of Value and Risk
-- Appendix 5A. Marginal Utility and Risk
Chapter 6. The Marginal in Decision Analysis
-- Appendix 6A. Calculus and the Marginal
-- Appendix 6B. Optimization by Linear Programming

PART C. THEORETICAL FOUNDATIONS
Chapter 7. Consumer Behavior and Demand
-- Appendix 7A. Preference and Indifference
Chapter 8. Elasticity and Demand Specification
-- Appendix 8A. The Economic Functions of Marketing
Chapter 9. Production in the Short Run
-- Appendix 9A. The Horizontal Slice Approach
Chapter 10. Production in the Long Run
Chapter 11. Costs in the Short Run
Chapter 12. Costs in the Long Run

PART D. THE COMPETITIVE ENVIRONMENT
Chapter 13. The Competitive Environment
-- Appendix 13A. Price Changes in Competitive Markets
Chapter 14. Pure Monopoly
Chapter 15. Monopolistic Competition
Chapter 16. Oligopolistic Competition
-- Appendix 16A. More on the Kinked Demand Curve
Chapter 17. Extending the Models
-- Appendix 17A. A Mathematical Model Of Price Discrimination
-- Appendix 17B. Joint Products Produced In Variable Proportions
Chapter 18. Challenges to the Theory of the Firm

PART E. THE MACROECONOMIC SETTING
Chapter 19. The Firm in Society
Chapter 20. Ethical Dimensions of Managerial Decisions
Chapter 21. The Role of the Government
Chapter 22. Reallocation of Resources by Government
Chapter 23. Government and Macroeconomic Instability
Chapter 24. International Commerce
Chapter 25. The Multinationalization of Enterprise
Chapter 26. Opportunities in Developing Economies